I had to laugh when I saw this product. A Selfie Powder? Come on! I suppose it must market well to those avid Selfie takers but could these Powders really take the place of photo filter?
The answer is simple. Of course not! The Too Faced Selfie Powders are in fact very luxurious feeling to the touch. Finely milled and incredibly soft. Which is more than I can say for other Too Faced products. I find their products to be more on the gimmicky side rather than focusing on creating a great product. Regardless, it seems to be working as they are on of the top cosmetic companies out there.
Of course I understand that these powder are simply ‘light reflecting’ powders and I have read other bloggers compare them to the Hourglass Ambient lighting palette. My view is a bit different. The ambient palette is beautifully designed, formulated and markets itself to ‘diffuse, and soften the way light reflects on skin.’ Where the Too Faced Product markets itself as ‘a palette with three lightweight, finishing face powders that mimic the effects of photo filters to brighten, bronze, and illuminate the skin.’
You can see in the swatches below that Too Faced Selfie Powders are very light in pigment focusing on the illuminating properties, however, it is still clear that these powders have a definite color to them when applied to the skin. I don’t know about you but you won’t see me walking around with a blue face looking like a smurf just so I can use the Hashtag #NoFilter! And trust me when I tell you that applying these powders certainly does not take the place of a photo filter! Not even close.
Needless to say, I purchased the Too Faced Selfie Powder Palette as I had to see with my own eyes what it is capable of and as I suspected it is a total gimmick and not cheap at $45.00 CAD at Sephora! So back it went. Save your pennies ladies and if you are in the market for a lighting palette, try out the Hourglass Ambient Palette. It costs a bit more at $67.00 CAD but worth the investment.