Getting Grammy Ready at the Colgate Optic White Beauty Bar!

colgate-optic-beauty-bar-hudson-loft-2016-grammysThis weekend I had the privilege to fly to LA and attend an exclusive event….The Colgate Optic White Beauty Bar! The Optic White Beauty Bar is where celebrities go to get red carpet ready before award shows, specifically this time, the Grammy’s! Mani’s, Pedi’s, Hair and Makeup, even Massages were all in full swing as celebrities and socialites alike took the afternoon to get their glam on!

The Colgate Optic White Beauty Bar event took place at the Hudson Loft in downtown Los Angeles, a trendy urban loft that had been transformed into a beauty oasis where an array of services were provided by  Priv professional stylists. The ultimate destination for celebrities and industry elites during this years Grammy weekend.

Of course I was super stoked to see Kaitlyn Bristow and Shawn Booth at the Optic Beauty Bar as Kaitlyn is from my home town Vancouver, so it was neat seeing her in LA. This was my second time seeing her at a beauty event and she is always so kind and as adorable as you’d expect!


The day was amazing as I got pampered, getting my hair, nails and makeup done by the Priv Stylists. I got the full star treatment not only at the Optic Beauty Bar but also from the moment I landed in LA!


Colgate sure knows how to take care of their guests! A personal chauffer picked me up from the airport…even had one of those signs with my name on it! Hehe! Off to the hotel, the Line, a trendy, upscale hotel with unique, urban décor. Floor to ceiling windows allowed for phenomenal views of the city.


A lovely care package greeted me as I entered my room, courtesy of Colgate. Champaign and berries…Yum! Of course they didn’t last very long 🙂

Grammy hotel celebrities

Each night, we (the Canadian Squad as pictured below being silly at the photo booth at the beauty bar) were treated to delicious dinners and even better conversation! There wasn’t a single detail left out to make our stay as comfortable and as first-class as possible.

From left to right: Jessica Pollack: Digital Editor at Hello Canada. Jessica Dejardins: Founder and Editor of Beautezine. ME! Victoria 🙂


While the weekend was spectacular and one I won’t be forgetting anytime soon, this post wouldn’t be complete without mention to why this journey was possible! Colgate is launching a new tooth paste as part of their optic white line. It’s the Colgate Optic White Platinum High Impact Toothpaste that you will see on shelves very soon! It promises to visibly whiten your teeth by 4 shades, just by brushing your teeth! I will be doing a full review soon so make sure you keep your eyes open for that. You can see my previous review of other Optic white products HERE.


While I wasn’t able to attend the Grammy’s themselves, I feel truly fortunate to have been a part of this special event.

 Cheers, Victoria! kiss

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