Blinc Cosmetics Review


There’s a new brand hitting the shelves at Sephora! Blinc! Blinc Cosmetics promises water-proof, smudge-proof, run-proof and flake-proof cosmetics that delivers life-proof results whether you have sensitive eyes or an active lifestyle. Perfect for the upcoming hot spring and summer months!

I received the Discovery Box Collection that contains 4 deluxe sized Blinc Products that will ‘get you amazing eyes in a blinc!’ 🙂 This collection contains their amplified mascara, eyeliner pencil, eye shadow primer and an eye brow mousse.



You can see that the blinc products are packaged in these cute little tubes. I believe that the packaging was born due to their innovative , world’s first tube-forming mascara. On that note, lets talk about this amplified mascara….

Blinc Mascara Amplified in Black


Ok, so the gist behind this tubed mascara is that is coats the lashes by forming tiny little water resistant tubes around your lashes. At first glance, it appears like regular mascara. It also applies like regular mascara. And, yes, once applied it looks like any ol’ regular mascara. So what make this mascara so innovative? First off, it is a dry mascara, so once it is applied, you can add additional coats to create your desired look. Also, with this formula you can curl your lashes after the mascara is dry and there will be no messy residue on your lash curler, and no lashes sticking to it either! The kicker here is how it is removed…

blinc-mascara-tubes review

How to remove Blinc Amplified Mascara?

Blinc Amplified Mascara requires no makeup remover. As the blinc mascara is smudge-proof and water-proof, and it is!…the way to remove it is with water and pressure at the same time. Using only one of these techniques will not remove this mascara.

Take a damp cloth, or cotton round, gently pinch your lashes and allow the water to soak in for a few seconds. Then, simply pull the cloth off your lashes while still in a gentle pinch and the mascara (tubes) slide right off. You are left with no residue, no black mess, nothing! You can even see the little tubes on the cloth once removed (See pic below)! I don’t particularly understand how or why this works as it truly seems like just a regular mascara. Regardless, it does as it claims and it’s pretty freakin’ neat.


Blinc Amplified Mascara Review…

The mascara itself, is waterproof as I mentioned earlier. You can go swimming with it on and it will not budge. However, don’t rub your eyes when they are wet because it’s the combination of pressure and water that will remove it.

Blinc Amplified Mascara claims to be lengthening and volumizing, however, I didn’t find it very volumizing at all. It did lengthen my lashes beautifully and it creates a very flirty, romantic look that is great for everyday wear.

Blinc Eyeliner pencil in black


Blinc’s eyeliner pencil is a creamy formula that slides on smoothly. It can be smudged or blended before it completely dries, but once it’s dried, this sucker isn’t going anywhere! It lasts all day until you are ready to remove it with a gentle makeup remover. It is in fact water-proof and a bit tough to remove as you would expect from any waterproof liner.

Additional benefits of the blinc eyeliner pencil, is that it is packed with antioxidants and vitamins to help firm and condition the skin. Bonus!

Blinc Eye Shadow Primer in Light Tone


The Blinc eye shadow primer is full coverage with a slight tint that not only helps keep your shadow in place all day but acts as a corrector by concealing redness, or blue hues typically found on the lid. It fills in fine lines and provides a smooth lid keeping creasing at bay all day.

I love that the Fountain of Youthful Color Eye Shadow Primer has the doe foot applicator. I find it allows you to use much less than a typical squeeze tube. You can just dab whatever amount you need directly to the eyelid without any waste. As well, a little goes a very long way so you only need just the smallest amount.

Like the rest of the blinc line, it is water-proof and life proof! I may even go as far as to say that this is the best eye shadow primer I have used!

In addition to superior hold, blinc’s primer for eye shadow contains anti-aging ingredients that clinical studies have shown to decrease fine lines after just six weeks by 67% and increase skin’s moisture after just one week by 53%. ~ blinc ~

 Blinc Eyebrow Mousse in Light Brunette


The Blinc Eyebrow Mousse is designed to give enhancing, water-resistant and moisturizing color to your eyebrows. While I didn’t really ‘feel’ any moisturizing properties using this brow mousse that’s not to say that it’s not in there. It’s also not something I would typically look for in my brow makeup. However I suppose I can understand that moisturized brows = healthier brows.

I really like the Blinc Eye brow mouse for my everyday natural look as it does not define, rather, it enhances. It fills in sparse areas nicely and keeps your brows tame all day.

Blinc Cosmetics Swatches

From left to right;
Amplified Mascara | Shadow Primer | Eye Brow Mouse | Eyeliner Pencil


I took the picture below because I couldn’t believe the staying power of these products when I went to remove the swatches from my arm. This was me vigorously rubbing the swatches with a cloth and water. As you can see, the mascara came right off and the other three just wouldn’t budge! Look how red my arm its! Haha! I was scrubbing pretty hard! Once I took makeup remover to them, them came right off. I do a lot of arm swatches and I don’t think I have ever had products stay put like this. The occasional staining of a lipstick or liner but nothing like this! Amazing!


Blinc Cosmetics is Now Available at Sephora

Cheers, Victoria! kiss

*These Products were sent to me for review purposes. I was not paid or compensated in anyway. All opinions are my own with the utmost honesty. Please see my disclaimer HERE for more details.

13 thoughts on “Blinc Cosmetics Review

  1. Great reviews. I got a Blinc liquid black eyeliner in a Luxebox, the sample size was a bit small to manage but I loved the eyeliner in terms of staying put and having a very black appearance.


  2. I didn’t know Blinc makes so many cosmetic items because mascara! I saw they sell an eye shadow palette now and the reviews are good. I’ve tried the tubing mascara – while I love the wash off aspect of it, I didn’t find the formula to be enough volume / length for what I like.
    That eye shadow primer looks stellar though!


    • Eye shadow palette??? I need to get my hands on that puppy! While I agree with you in regards to the mascara, I do find it perfect for a natural day look ☺️ As a beauty fanatic I tend to go over board at times so this helps to keep the look soft and natural 🙂


  3. I love Blinc mascara for the summer. You can wear it in the ocean, the pool, exercising, etc. But I agree with you that it is not volumizing in the least. It’s good to see that the rest of their stuff has just as much staying power – I’ll have to try it out soon!


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